About the Playbook


Innovation and the adoption of new technologies in cities are driven by new mobility, making up 20% of innovation procurement in the U.S. in 2019. Furthermore, disruptive new mobility services like scooters, dockless bicycles and ride-sourcing services are being deployed by private companies, often without municipal permission.

Mobility is, therefore, pioneering urban innovation methods that will not just lead to direct outcomes for communities, but also set the precedent for many other urban services. As pioneers, we need to hold ourselves to our own standards in delivering equity and value through our work. The ‘community first’ approach to new mobility services presented in this playbook embraces this responsibility.

This playbook explains the ‘community first’ approach to professionals working in and with governments that are dealing with integrating new mobility services into existing transportation systems. It lays out why this approach means both better business and better community value, and provides you with both the minimum standards as well as sophisticated strategies to accomplish your goals.

You will notice that this guide does not require regulatory or legal changes to the way government works. Instead, it presents a more intentional and participatory pathway that works within existing procurement and permitting procedures, while ensuring input from the community is taken into account.

Research & Methodology

The methods, practices and ideas presented in this playbook were developed by a cross-sector coalition convened by NUMO, and draw on extensive research into community engagement and market entry.

While the recommendations in this playbook are founded on research, we have made an attempt to present concepts in the most accessible form.

Community Engagement

During 2019 we carried out original research to collect and classify over 100 global community engagement practices using a theoretical framework that focuses on the quality of learning and empowerment that are provided.

To arrive at recommendations presented here, we engaged the work group members as well as interviews with expert practitioners.

Market Entry

To formulate the market-entry actions, we conducted research on city procurement but also drew extensively on known research and the experiences of Citymart and members of the coalition to articulate the workflow and its individual components.

We have done our best to provide references, examples or cases to inspire your decisions and actions.

Thank you to our contributors

Members of the Coalition

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